Latest Work
Impact Pin Set (2020)
Worked alongside The Solutions Project & CZND to promote a four pack pin set.
Proceeds supported the mission of the Solutions Project. The set was manufactured by a Black-owned family business in the US and ethically produced.
Twin Peaks 30th Anniversary (2020)
Fan chosen episode to Live Tweet + used a team-designated hashtag
Instagram Live Q&A with Mädchen Amick (3.1M followers)
At the height of the Live Tweet event, the team-designated #TwinPeaksWatchParty hashtag was trending at #3 in the US and #2 in the UK.
We saw a total of 19K tweets from fans watching along, including SyfyFangrrls (15.6K Followers) and a Twin Peaks Fan Site (55.2K followers).
Results:
Total followers gained in 24 hours: 12.2K
+7.1K followers (IG)
+4.4K followers (TW)
+710 followers (FB)
Complex Networks (5/2017-2/2018)
• Works on Agency Team, focused on the go90 initiative
go90 is a streaming app, aimed at millennials with original content such as "Mr. Student Body President" and "Zac & Mia"
• Creates and manages monthly content calendar for go90 handles
• Monitors social analytics to identify trends and growth opportunities within the audience of go90
• Creates schedule and managers social coverage of industry events such as New York Comic Con
Interviewing LeeAnna Vamp, cosplayer and host of go90's Ghosted series.
New York Comic Con Campaign (8/2017-10/2017)
Spearheaded the campaign for go90's coverage of New York Comic Con
Used analytics of recent events (such as VidCon & ComplexCon 2016) crossed with audience engagement on social channels to determine the strength of attending this particular event.
Collaborated with team of videographers, video editors, and designers to create templates for day of content creation.
Results:
• 10% increase in followers across Facebook, Instagram, & Twitter
• Most successful paid campaign building up to NYCC weekend, with 1.2m reach
• Partnership with El Rey Network, LeeAnna Vamp, & Collider increased viewership with interviews through YouTube first video publishing tactics
Call out post for The Fit Marshall & go90's campaign for fans.
#go90Booties contest (1/2018)
Lead UGC contest to highlight and promote Life as a Fitness Pop Star premiere as well as highlight Caleb Marshall, The Fitness Marshall.
Results:
• 185 entries over a seven day campaign
• 5% increased followers on go90 Instagram handle
• Collaborated on creating a dedicated hashtag that highlighted both the campaign and the fans of The Fitness Marshall
• Winning entries can be found here!
The Cast of LA Story; January 2018
Instagram Blocks Takeover (11/2017-2/2018)
Collaborated with designer to find best images to create a block take over on go90 Instagram to test the algorithms of Instagram since it is not in chronological order.
Results:
• Increased comments from fans of show
• Created interest in shows from current audience of Instagram
TruTV tumblr (1/2016-5/2016)
At the time, the Tumblr for truTV was not a priority until I found data and posts surrounding fans creating content about popular shows like Impractical Jokers.
Pitched ideas such as gif replies and heavier community management to engage with fans, as well as bring them over to conversations on truTV's website and other social platforms
Tilt your screen... if you dare.
Doctor Who Silence Day 2015
Collaborated with Social Media Managers on the creation of copy as well as gifs and still images to entice and engage with fans of Doctor Who
Created a hidden contest with hidden links embedded in text posts. If followed until the end 3-5 winners would receive Doctor Who merchandise
Legend of Korra meet up (New York Comic Con 2014)
Co-hosted first Legend of Korra meet up for New York Comic Con
Purpose was to connect fans together in real life at one of the biggest conventions in the United States
Created dedicated Tumblr blog for easy access and easy collaboration between co-hosts
Blog URL: http://avatarnycc.tumblr.com
Reached out to fans via Tumblr, Facebook, Reddit months before convention date
Results:
• Photo of group was taken and posted by official Nickelodeon Tumblr blog
• Created a network of fans outside of the internet